Marketing major

62.5 points

Level 3: compulsory

• MKTG20001 Consumer Behaviour
• MKTG20006 Brand Management

Level 3: pick 2

• MKTG30003 Service and Relationship Marketing
• MKTG30006 Retailing
• MKTG30007 Marketing and Society
• MKTG30008 Neuromarketing
• MKTG30009 Digital Marketing
• MKTG30010 Advertising and Promotions
• MKTG30012 Business and Marketing Ethics
• MKTG30013 Strategic Marketing
• MKTG30014 Data Driven Marketing

Level 3: pick 1

• BUSA30000 Business Judgement
• BUSA30001 Business Case Analysis

Level 1 and 2: take these first

• MKTG10001 Principles of Marketing

Where it can lead

The Handbook doesn't list careers for this major. After the Bachelor of Commerce: Graduate professional degrees (e.g. law, engineering, teaching) and graduate business programs open to any discipline.

Related fields

Matched by subject area: the Handbook page doesn't name these jobs.

• Marketing Specialist

From the Handbook · checked 2026-10-23

From the 2026 University of Melbourne Handbook. Check it before you enrol.