MKTG30010 Advertising and Promotions
University of Melbourne · Level 3 · 12.5 points · Runs in 2026: Semester 2.
- Final exam 40%: mostly coursework
- About 3 class hours a week
- 40% group work
Is MKTG30010 hard?
MKTG30010: About average. No student reviews yet — based on the Handbook only.
What you learn
How firms plan and manage advertising, promotions, PR and online media as one joined-up communication effort.
After it you can
- Compare the pros and cons of promotion techniques
- Judge why some campaigns work better than others
- Plan an integrated marketing communications campaign
What you need first
MKTG10001 or MKTG20001 or MKTG20006
Careers
Helps toward: Marketing Specialist, Market research consultant, Web and social media developer
How it’s assessed
Participation 10%, Assignments 10%, Projects 40%, Final exam 40%
Student reviews and ratings
Summarised from 6 students on StudentVIP (2014–2020)
- Reviewers liked the mix of theory and practice, with plenty of real ads used as examples; the newest found it better than expected with helpful staff.
- Content is easy to follow during semester, but reviewers disagree on the exam: one found a high mark very hard, while the newest says past papers make the essay topics predictable.
- There is a lot of exam content; the group assignment depends on your team, and the textbook is optional.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG30010
Quick answers
- When is MKTG30010 offered?
- Runs in 2026: Semester 2.
- What do I need before taking MKTG30010?
- Needs MKTG10001 or MKTG20001 or MKTG20006.
- Does MKTG30010 have a final exam?
- Yes, the final exam is 40% of the mark. Assessment: Participation 10%, Assignments 10%, Projects 40%, Final exam 40%.
- Is MKTG30010 hard?
- From 6 student reviews on StudentVIP: Reviewers liked the mix of theory and practice, with plenty of real ads used as examples; the newest found it better than expected with helpful staff.
- What do students say about MKTG30010?
- Reviewers liked the mix of theory and practice, with plenty of real ads used as examples; the newest found it better than expected with helpful staff. Content is easy to follow during semester, but reviewers disagree on the exam: one found a high mark very hard, while the newest says past papers make the essay topics predictable. There is a lot of exam content; the group assignment depends on your team, and the textbook is optional.
- How many class hours a week does MKTG30010 have?
- 3 h a week in class
- Can I take MKTG30010 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- Can I rate MKTG30010?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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