MKTG20006 Brand Management
University of Melbourne · Level 2 · 12.5 points · Runs in 2026: Semester 1.
- Final exam 50%
- About 3 class hours a week
- 30% group work
Is MKTG20006 hard?
MKTG20006: About average. No student reviews yet — based on the Handbook only.
What you learn
How brands are built, positioned and measured, and how to make better decisions about them.
After it you can
- Explain why brand management matters to firms
- Use theory on brand equity and positioning
- Propose workable fixes for tricky brand problems
What you need first
MKTG10001
What it leads to
- MKTG30003 Service and Relationship Marketing
- MKTG30006 Retailing
- MKTG30007 Marketing and Society
- MKTG30008 Neuromarketing
- MKTG30009 Digital Marketing
- MKTG30010 Advertising and Promotions
- MKTG30013 Strategic Marketing
Careers
Helps toward: Marketing Specialist, Market research consultant, Web and social media developer
How it’s assessed
Assignments 50%, Final exam 50%
Student reviews and ratings
Summarised from 9 students on StudentVIP (2016–2024)
- Most reviewers found branding an interesting, practical topic, with a case study for each topic and engaging classes.
- Marking is the main complaint: individual assignments depend heavily on the tutor, so reviewers advise choosing a responsive tutor early. The newest critical review also found marking subjective and harsh.
- The group assignment often scored lower than hoped and its guidelines felt unclear, so pick group members carefully and focus on the individual tasks.
- The final exam was described as fair and matched the stated topics; one reviewer found the workload manageable, though another noted a fast pace.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG20006
Quick answers
- When is MKTG20006 offered?
- Runs in 2026: Semester 1.
- What do I need before taking MKTG20006?
- Needs MKTG10001.
- Does MKTG20006 have a final exam?
- Yes, the final exam is 50% of the mark. Assessment: Assignments 50%, Final exam 50%.
- Is MKTG20006 hard?
- From 9 student reviews on StudentVIP: Most reviewers found branding an interesting, practical topic, with a case study for each topic and engaging classes.
- What do students say about MKTG20006?
- Most reviewers found branding an interesting, practical topic, with a case study for each topic and engaging classes. Marking is the main complaint: individual assignments depend heavily on the tutor, so reviewers advise choosing a responsive tutor early. The newest critical review also found marking subjective and harsh. The group assignment often scored lower than hoped and its guidelines felt unclear, so pick group members carefully and focus on the individual tasks.
- How many class hours a week does MKTG20006 have?
- 3 h a week in class
- Can I take MKTG20006 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- What can I take after MKTG20006?
- 7 subjects need it first, for example MKTG30003, MKTG30006, MKTG30007, MKTG30008.
- Can I rate MKTG20006?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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