MKTG30009 Digital Marketing

University of Melbourne · Level 3 · 12.5 points · Runs in 2026: Semester 2.

Is MKTG30009 hard?

MKTG30009: About average. No student reviews yet — based on the Handbook only.

What you learn

Marketing on the internet: online consumer behaviour, web business models, website design and search marketing.

After it you can

What you need first

MKTG10001 or MKTG20001 or MKTG20006

How it’s assessed

Assignments 50%, Final exam 50%

Student reviews and ratings

No student reviews yet — be the first to rate it.

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Quick answers

When is MKTG30009 offered?
Runs in 2026: Semester 2.
What do I need before taking MKTG30009?
Needs MKTG10001 or MKTG20001 or MKTG20006.
Does MKTG30009 have a final exam?
Yes, the final exam is 50% of the mark. Assessment: Assignments 50%, Final exam 50%.
How many class hours a week does MKTG30009 have?
3 h a week in class
Can I take MKTG30009 as breadth?
Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
Can I rate MKTG30009?
Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.

Source: University of Melbourne Handbook 2026

Always confirm in the official Handbook.

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