MKTG30014 Data Driven Marketing

University of Melbourne · Level 3 · 12.5 points · Not running in 2026.

• Final exam 40%: mostly coursework
• 20% group work

Is MKTG30014 hard?

MKTG30014: About average. Not counted by Bachelor of Science, so it isn't on its lists. No student reviews yet — based on the Handbook only.

What you learn

Using customer and sales data to make marketing decisions, from segmenting customers to measuring results.

After it you can

• Segment customers and target them with data
• Measure what works with marketing mix modelling
• Handle customer data ethically and privately

What you need first

ECON20003 or ECOM20001 or MGMT20005 or MKTG20004

• ECON20003 Quantitative Methods 2
• ECOM20001 Econometrics 1
• MGMT20005 Business Decision Analysis
• MKTG20004 Market and Business Research

Careers

Helps toward: Marketing Specialist, Market research consultant, Web and social media developer

How it’s assessed

Assignments 10%, Tests 20%, Presentations 20%, Participation 10%, Final exam 40%

Student reviews and ratings

No student reviews yet — be the first to rate it.

Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG30014

Quick answers

When is MKTG30014 offered?

Not running in 2026.

What do I need before taking MKTG30014?

Needs ECON20003 or ECOM20001 or MGMT20005 or MKTG20004.

Does MKTG30014 have a final exam?

Yes, the final exam is 40% of the mark. Assessment: Assignments 10%, Tests 20%, Presentations 20%, Participation 10%, Final exam 40%.

Can I take MKTG30014 as breadth?

Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music.

Can I rate MKTG30014?

Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.

Source: University of Melbourne Handbook 2026

Always confirm in the official Handbook.

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