MKTG20004 Market and Business Research
University of Melbourne · Level 2 · 12.5 points · Runs in 2026: Semester 1.
- Final exam 60%: exam-heavy
- About 3 class hours a week
- 30% group work
Is MKTG20004 hard?
MKTG20004: About average. Makes it harder: Final exam 60%. No student reviews yet — based on the Handbook only.
What you learn
How to plan and run market research, from defining the problem to analysing data and using the results.
After it you can
- Design a research project and collect the data
- Analyse data, including with multiple regression
- Turn research findings into business decisions
What you need first
MKTG10001
What it leads to
Careers
Helps toward: Marketing Specialist, Market research consultant, Web and social media developer
How it’s assessed
Quizzes 10%, Assignments 30%, Final exam 60%
Student reviews and ratings
No student reviews yet — be the first to rate it.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG20004
Quick answers
- When is MKTG20004 offered?
- Runs in 2026: Semester 1.
- What do I need before taking MKTG20004?
- Needs MKTG10001.
- Does MKTG20004 have a final exam?
- Yes, the final exam is 60% of the mark. Assessment: Quizzes 10%, Assignments 30%, Final exam 60%.
- How many class hours a week does MKTG20004 have?
- 3 h a week in class
- Can I take MKTG20004 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- What can I take after MKTG20004?
- 2 subjects need it first, for example MGMT30020, MKTG30014.
- Can I rate MKTG20004?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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