MKTG10001 Principles of Marketing
University of Melbourne · Level 1 · 12.5 points · Runs in 2026: Semester 1, Semester 2.
- Final exam 50%
- 25% group work
Is MKTG10001 hard?
MKTG10001: About average. Makes it easier: First-year subject.
What you learn
Marketing basics: who buys and why, products, pricing, promotion, sales channels and market research.
After it you can
- Explain why some marketing works better than others
- Apply marketing models to case studies
- Describe segmentation, pricing and channels
What you need first
None
What it leads to
- MKTG20004 Market and Business Research
- MKTG20006 Brand Management
- MKTG20007 Entrepreneurship and Product Innovation
- MKTG30003 Service and Relationship Marketing
- MKTG30006 Retailing
- MKTG30007 Marketing and Society
- MKTG30008 Neuromarketing
- MKTG30009 Digital Marketing
- MKTG30010 Advertising and Promotions
- MKTG30013 Strategic Marketing
How it’s assessed
Participation 15%, Reports and essays 35%, Final exam 50%
Student reviews and ratings
Summarised from 10 students on StudentVIP (2016–2023)
- Many found the content common sense and fairly easy, but not an easy H1 or WAM booster.
- The group assignment is a frequent pain point. Pick a good group, because guidance was sometimes unclear.
- The final exam is writing heavy and essay style. Linking concepts helps.
- Opinions on lectures are split. Several found them dull or hard to follow and relied on slides and readings.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG10001
Quick answers
- When is MKTG10001 offered?
- Runs in 2026: Semester 1, Semester 2.
- What do I need before taking MKTG10001?
- No prerequisites.
- Does MKTG10001 have a final exam?
- Yes, the final exam is 50% of the mark. Assessment: Participation 15%, Reports and essays 35%, Final exam 50%.
- Is MKTG10001 hard?
- From 10 student reviews on StudentVIP: Many found the content common sense and fairly easy, but not an easy H1 or WAM booster.
- What do students say about MKTG10001?
- Many found the content common sense and fairly easy, but not an easy H1 or WAM booster. The group assignment is a frequent pain point. Pick a good group, because guidance was sometimes unclear. The final exam is writing heavy and essay style. Linking concepts helps.
- Can I take MKTG10001 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- What can I take after MKTG10001?
- 10 subjects need it first, for example MKTG20004, MKTG20006, MKTG20007, MKTG30003.
- Can I rate MKTG10001?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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