MKTG30008 Neuromarketing
University of Melbourne · Level 3 · 12.5 points · Not running in 2026.
- Final exam 60%: exam-heavy
- 40% group work
Is MKTG30008 hard?
MKTG30008: About average. Not running in 2026, so it isn't on the lists. Makes it harder: Final exam 60%, You must pass the exam on its own. No student reviews yet — based on the Handbook only.
What you learn
What brain science and psychology can tell marketers, and the neuroscience tools used in marketing research.
After it you can
- Judge the strengths and limits of neuromarketing tools
- Apply brain research insights to marketing
- Discuss ethical issues in brain-imaging research
What you need first
MKTG10001 or MKTG20001 or MKTG20006
Careers
Helps toward: Marketing Specialist, Market research consultant, Web and social media developer
How it’s assessed
Assignments 40%, Final exam 60%
Student reviews and ratings
Summarised from 5 students on StudentVIP (2015–2019)
- All reviewers recommend it: it links psychology and how the brain reacts to marketing with core theory, and many felt they learned a lot.
- It is not an easy high mark: assignments take real work and the exam is tough but manageable; good grades come with effort.
- One reviewer felt the content could be better structured.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG30008
Quick answers
- When is MKTG30008 offered?
- Not running in 2026.
- What do I need before taking MKTG30008?
- Needs MKTG10001 or MKTG20001 or MKTG20006.
- Does MKTG30008 have a final exam?
- Yes, the final exam is 60% of the mark. You must pass the exam on its own. Assessment: Assignments 40%, Final exam 60%.
- Is MKTG30008 hard?
- From 5 student reviews on StudentVIP: All reviewers recommend it: it links psychology and how the brain reacts to marketing with core theory, and many felt they learned a lot.
- What do students say about MKTG30008?
- All reviewers recommend it: it links psychology and how the brain reacts to marketing with core theory, and many felt they learned a lot. It is not an easy high mark: assignments take real work and the exam is tough but manageable; good grades come with effort. One reviewer felt the content could be better structured.
- Can I take MKTG30008 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- Can I rate MKTG30008?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
PickMySubjects is a free, unofficial planner made by a UniMelb graduate.