MKTG20001 Consumer Behaviour
University of Melbourne · Level 2 · 12.5 points · Runs in 2026: Semester 2.
- Final exam 60%: exam-heavy
- About 3 class hours a week
- 30% group work
Is MKTG20001 hard?
MKTG20001: About average. Makes it harder: Final exam 60%. No student reviews yet — based on the Handbook only.
What you learn
Why consumers buy what they do, using ideas from psychology and sociology to make marketing decisions.
After it you can
- Apply consumer behaviour concepts to real cases
- Think like a marketing manager when solving problems
- Better understand yourself as a consumer
What you need first
None
Take in the same semester or earlier
MKTG10001
What it leads to
- BUSA30000 Business Judgement
- MKTG30003 Service and Relationship Marketing
- MKTG30006 Retailing
- MKTG30007 Marketing and Society
- MKTG30008 Neuromarketing
- MKTG30009 Digital Marketing
- MKTG30010 Advertising and Promotions
- MKTG30013 Strategic Marketing
Careers
Helps toward: Marketing Specialist, Market research consultant, Web and social media developer
How it’s assessed
Participation 10%, Assignments 30%, Final exam 60%
Student reviews and ratings
Summarised from 5 students on StudentVIP (2016–2019)
- Several reviewers say there is a lot of content, so keep up each week and get a feel for how the subject is structured.
- Most found the assessments and final exam fairly easy, with an H1 within reach, but one reviewer found the exam very hard.
- Views on teaching are split: some found lectures long or repetitive and preferred self-study, while others found the subject well organised and enjoyable.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG20001
Quick answers
- When is MKTG20001 offered?
- Runs in 2026: Semester 2.
- What do I need before taking MKTG20001?
- No prerequisites. Must be taken before or alongside it: MKTG10001.
- Does MKTG20001 have a final exam?
- Yes, the final exam is 60% of the mark. Assessment: Participation 10%, Assignments 30%, Final exam 60%.
- Is MKTG20001 hard?
- From 5 student reviews on StudentVIP: Several reviewers say there is a lot of content, so keep up each week and get a feel for how the subject is structured.
- What do students say about MKTG20001?
- Several reviewers say there is a lot of content, so keep up each week and get a feel for how the subject is structured. Most found the assessments and final exam fairly easy, with an H1 within reach, but one reviewer found the exam very hard. Views on teaching are split: some found lectures long or repetitive and preferred self-study, while others found the subject well organised and enjoyable.
- How many class hours a week does MKTG20001 have?
- 3 h a week in class
- Can I take MKTG20001 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- What can I take after MKTG20001?
- 8 subjects need it first, for example BUSA30000, MKTG30003, MKTG30006, MKTG30007.
- Can I rate MKTG20001?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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