MKTG30003 Service and Relationship Marketing
University of Melbourne · Level 3 · 12.5 points · Runs in 2026: Semester 1.
- Final exam 50%
- About 3 class hours a week
- 35% group work
Is MKTG30003 hard?
MKTG30003: About average. No student reviews yet — based on the Handbook only.
What you learn
Marketing services, which are intangible and depend on staff, and how to create better customer experiences.
After it you can
- Apply service marketing frameworks to real problems
- Critique measures like satisfaction and NPS
- Reduce role stress for front-line staff
What you need first
MKTG10001 or MKTG20001 or MKTG20006
How it’s assessed
Tests 15%, Reports and essays 25%, Presentations 10%, Final exam 50%
Student reviews and ratings
Summarised from 6 students on StudentVIP (2015–2022)
- Most reviewers liked it: interesting, practical content and helpful tutorials, though the newest review says the material feels dated.
- Concepts are not hard and the group assignment is practical and fun, but there is a lot of content, which makes exam study the toughest part.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG30003
Quick answers
- When is MKTG30003 offered?
- Runs in 2026: Semester 1.
- What do I need before taking MKTG30003?
- Needs MKTG10001 or MKTG20001 or MKTG20006.
- Does MKTG30003 have a final exam?
- Yes, the final exam is 50% of the mark. Assessment: Tests 15%, Reports and essays 25%, Presentations 10%, Final exam 50%.
- Is MKTG30003 hard?
- From 6 student reviews on StudentVIP: Most reviewers liked it: interesting, practical content and helpful tutorials, though the newest review says the material feels dated.
- What do students say about MKTG30003?
- Most reviewers liked it: interesting, practical content and helpful tutorials, though the newest review says the material feels dated. Concepts are not hard and the group assignment is practical and fun, but there is a lot of content, which makes exam study the toughest part.
- How many class hours a week does MKTG30003 have?
- 3 h a week in class
- Can I take MKTG30003 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- Can I rate MKTG30003?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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