MKTG30012 Business and Marketing Ethics

University of Melbourne · Level 3 · 12.5 points · Runs in 2026: Semester 1.

• Final exam 40%: mostly coursework
• About 3 class hours a week
• 40% group work

Is MKTG30012 hard?

MKTG30012: About average. Not counted by Bachelor of Science, so it isn't on its lists. No student reviews yet — based on the Handbook only.

What you learn

Ethical problems businesses and marketers face, and how they can show responsible, sustainable leadership.

After it you can

• Analyse issues like social justice and regulation
• Use ethical frameworks to judge business debates
• Apply these ideas to real cases

What you need first

None

Careers

Helps toward: Marketing Specialist, Market research consultant, Web and social media developer

How it’s assessed

Participation 10%, Reports and essays 10%, Presentations 10%, Assignments 30%, Final exam 40%

Student reviews and ratings

Summarised from 5 students on StudentVIP (2017–2020)

• The newest reviews (2020) found it disorganised: repetitive lectures, slow marks, and assignment feedback that arrived only after the exam.
• The topic itself is widely seen as interesting; older reviews call it a fresh, well-rounded view of business ethics.
• Assessment is essays and reports needing solid theory and critical thinking; take it only if the topic genuinely interests you.

Read the reviews

A summary of public reviews, not scored here.

Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG30012

Quick answers

When is MKTG30012 offered?

Runs in 2026: Semester 1.

What do I need before taking MKTG30012?

No prerequisites.

Does MKTG30012 have a final exam?

Yes, the final exam is 40% of the mark. Assessment: Participation 10%, Reports and essays 10%, Presentations 10%, Assignments 30%, Final exam 40%.

Is MKTG30012 hard?

From 5 student reviews on StudentVIP: The newest reviews (2020) found it disorganised: repetitive lectures, slow marks, and assignment feedback that arrived only after the exam.

What do students say about MKTG30012?

The newest reviews (2020) found it disorganised: repetitive lectures, slow marks, and assignment feedback that arrived only after the exam. The topic itself is widely seen as interesting; older reviews call it a fresh, well-rounded view of business ethics. Assessment is essays and reports needing solid theory and critical thinking; take it only if the topic genuinely interests you.

How many class hours a week does MKTG30012 have?

3 h a week in class

Can I take MKTG30012 as breadth?

No, it isn’t listed as breadth for any course.

Can I rate MKTG30012?

Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.

Source: University of Melbourne Handbook 2026

Always confirm in the official Handbook.

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