MKTG30013 Strategic Marketing
University of Melbourne · Level 3 · 12.5 points · Runs in 2026: Semester 1.
- Final exam 40%: mostly coursework
- About 2 class hours a week
- 40% group work
Is MKTG30013 hard?
MKTG30013: About average. Makes it easier: Only 2 class hours a week. No student reviews yet — based on the Handbook only.
What you learn
How firms analyse their market and choose marketing strategies that build and keep an edge over rivals.
After it you can
- Analyse strategic marketing problems with models
- Assess when to enter or leave a market niche
- Turn market analysis into a marketing plan
What you need first
MKTG10001 or MKTG20001 or MKTG20006
Careers
Helps toward: Marketing Specialist, Market research consultant, Web and social media developer
How it’s assessed
Participation 20%, Assignments 40%, Final exam 40%
Student reviews and ratings
No student reviews yet — be the first to rate it.
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Quick answers
- When is MKTG30013 offered?
- Runs in 2026: Semester 1.
- What do I need before taking MKTG30013?
- Needs MKTG10001 or MKTG20001 or MKTG20006.
- Does MKTG30013 have a final exam?
- Yes, the final exam is 40% of the mark. Assessment: Participation 20%, Assignments 40%, Final exam 40%.
- How many class hours a week does MKTG30013 have?
- 2 h a week in class
- Can I take MKTG30013 as breadth?
- Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- Can I rate MKTG30013?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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