MKTG30007 Marketing and Society

University of Melbourne · Level 3 · 12.5 points · Not running in 2026.

• Final exam 50%
• 30% group work

Is MKTG30007 hard?

MKTG30007: About average. Not running in 2026, so it isn't on the lists. Makes it harder: You must pass the exam on its own. No student reviews yet — based on the Handbook only.

What you learn

Marketing's wider effect on society, both its benefits and criticisms, and how marketers can act responsibly.

After it you can

• Analyse issues like advertising to children and junk food
• Use ethical frameworks to judge marketing debates
• Suggest how marketers can respond to criticism

What you need first

MKTG10001 or MKTG20001 or MKTG20006

• MKTG10001 Principles of Marketing
• MKTG20001 Consumer Behaviour
• MKTG20006 Brand Management

Careers

Helps toward: Marketing Specialist, Market research consultant, Web and social media developer

How it’s assessed

Assignments 30%, Presentations 10%, Participation 10%, Final exam 50%

Student reviews and ratings

No student reviews yet — be the first to rate it.

Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG30007

Quick answers

When is MKTG30007 offered?

Not running in 2026.

What do I need before taking MKTG30007?

Needs MKTG10001 or MKTG20001 or MKTG20006.

Does MKTG30007 have a final exam?

Yes, the final exam is 50% of the mark. You must pass the exam on its own. Assessment: Assignments 30%, Presentations 10%, Participation 10%, Final exam 50%.

Can I take MKTG30007 as breadth?

Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.

Can I rate MKTG30007?

Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.

Source: University of Melbourne Handbook 2026

Always confirm in the official Handbook.

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