MKTG20007 Entrepreneurship and Product Innovation

University of Melbourne · Level 2 · 12.5 points · Not running in 2026.

Is MKTG20007 hard?

MKTG20007: About average. Not running in 2026, so it isn't on the lists. No student reviews yet — based on the Handbook only.

What you learn

Turning new ideas into products: finding market needs, pricing, and developing and launching new offerings.

After it you can

What you need first

MKTG10001

Careers

Helps toward: Marketing Specialist, Market research consultant, Web and social media developer

How it’s assessed

Assignments 35%, Presentations 25%, Final exam 40%

Student reviews and ratings

No student reviews yet — be the first to rate it.

Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MKTG20007

Quick answers

When is MKTG20007 offered?
Not running in 2026.
What do I need before taking MKTG20007?
Needs MKTG10001.
Does MKTG20007 have a final exam?
Yes, the final exam is 40% of the mark. Assessment: Assignments 35%, Presentations 25%, Final exam 40%.
Can I take MKTG20007 as breadth?
Yes, for: Bachelor of Arts, Bachelor of Biomedicine, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
Can I rate MKTG20007?
Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.

Source: University of Melbourne Handbook 2026

Always confirm in the official Handbook.

PickMySubjects is a free, unofficial planner made by a UniMelb graduate.