MECM30016 Digital Media Research
University of Melbourne · Level 3 · 12.5 points · Runs in 2026: Semester 1.
- No final exam: all coursework
- About 2 class hours a week
Is MECM30016 hard?
MECM30016: Easier. Not counted by Bachelor of Science, so it isn't on its lists. Makes it easier: No final exam, Only 2 class hours a week. No student reviews yet — based on the Handbook only.
What you learn
How to collect, clean and analyse social media data with ready-made software tools (no coding needed) and write it up as a report.
After it you can
- Collect, clean and analyse digital media data
- Weigh the pros and cons of digital research methods
- Handle research design and ethics with online data
What you need first
None
Careers
Helps toward: Journalist
How it’s assessed
Assignments 40%, Reports and essays 60%
Student reviews and ratings
Summarised from 5 students on StudentVIP (2018–2025)
- You learn to research social media data with software tools, analysing brands on a platform. It suits self-guided learners; start early and pick your brands and platform early, as that decides the tools.
- Several (2022 and 2025) found assignment briefs poorly explained and the subject hard to navigate, while others said tutorials were what got them through.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MECM30016
Quick answers
- When is MECM30016 offered?
- Runs in 2026: Semester 1.
- What do I need before taking MECM30016?
- No prerequisites.
- Does MECM30016 have a final exam?
- No, there is no final exam. Assessment: Assignments 40%, Reports and essays 60%.
- Is MECM30016 hard?
- From 5 student reviews on StudentVIP: You learn to research social media data with software tools, analysing brands on a platform. It suits self-guided learners; start early and pick your brands and platform early, as that decides the tools.
- What do students say about MECM30016?
- You learn to research social media data with software tools, analysing brands on a platform. It suits self-guided learners; start early and pick your brands and platform early, as that decides the tools. Several (2022 and 2025) found assignment briefs poorly explained and the subject hard to navigate, while others said tutorials were what got them through.
- How many class hours a week does MECM30016 have?
- 2 h a week in class
- Can I take MECM30016 as breadth?
- No, it isn’t listed as breadth for any course.
- Can I rate MECM30016?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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