MECM30013 Marketing Communications
University of Melbourne · Level 3 · 12.5 points · Runs in 2026: Semester 1.
- No final exam: all coursework
- About 2.5 class hours a week
- 20% group work
Is MECM30013 hard?
MECM30013: Easier. #21 on the easy list for Bachelor of Science. Makes it easier: Reviewers say it’s manageable (8 reviews), No final exam, Only 2.5 class hours a week.
What you learn
How advertising, promotion and public relations fit together in a campaign, and how to plan one and judge whether it worked.
After it you can
- Plan, run and evaluate a marketing campaign
- Explain why some campaigns work better than others
- Write a professional advertising plan
What you need first
None
Careers
Helps toward: Journalist
How it’s assessed
Projects 20%, Assignments 80%
Student reviews and ratings
Summarised from 8 students on StudentVIP (2017–2024)
- Marketing Communication is consistently recommended (2017-2024): practical, easy-to-follow lectures with real ad examples, and engaging tutorials, a welcome break from theory.
- Assignments include analysing an existing campaign and developing your own. They were called manageable, though different from typical Arts essays.
A summary of public reviews, not scored here.
Taken this subject? Rate it anonymously (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Rate MECM30013
Quick answers
- When is MECM30013 offered?
- Runs in 2026: Semester 1.
- What do I need before taking MECM30013?
- No prerequisites.
- Does MECM30013 have a final exam?
- No, there is no final exam. Assessment: Projects 20%, Assignments 80%.
- Is MECM30013 hard?
- From 8 student reviews on StudentVIP: Marketing Communication is consistently recommended (2017-2024): practical, easy-to-follow lectures with real ad examples, and engaging tutorials, a welcome break from theory.
- What do students say about MECM30013?
- Marketing Communication is consistently recommended (2017-2024): practical, easy-to-follow lectures with real ad examples, and engaging tutorials, a welcome break from theory. Assignments include analysing an existing campaign and developing your own. They were called manageable, though different from typical Arts essays.
- How many class hours a week does MECM30013 have?
- 2.5 h a week in class
- Can I take MECM30013 as breadth?
- Yes, for: Bachelor of Biomedicine, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.
- Can I rate MECM30013?
- Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.
Source: University of Melbourne Handbook 2026
Always confirm in the official Handbook.
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