MECM20015 Advertising, Media and Society

University of Melbourne · Level 2 · 12.5 points · Runs in 2026: Semester 2.

• No final exam: all coursework
• About 2.5 class hours a week
• 20% group work

Is MECM20015 hard?

MECM20015: Easier. Makes it easier: No final exam, Only 2.5 class hours a week. No student reviews yet — based on the Handbook only.

What you learn

How advertising works in today's media and what it does to society, from consumerism and data-driven ads to rules protecting children.

After it you can

• Lay out the main debates about advertising
• Analyse the economic and tech forces changing advertising
• Judge ad practices and suggest better ones

What you need first

None

Careers

Helps toward: Journalist

How it’s assessed

Projects 20%, Reports and essays 30%, Assignments 40%, Participation 10%

Student reviews and ratings

No student reviews yet — be the first to rate it.

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Quick answers

When is MECM20015 offered?

Runs in 2026: Semester 2.

What do I need before taking MECM20015?

No prerequisites.

Does MECM20015 have a final exam?

No, there is no final exam. Assessment: Projects 20%, Reports and essays 30%, Assignments 40%, Participation 10%.

How many class hours a week does MECM20015 have?

2.5 h a week in class

Can I take MECM20015 as breadth?

Yes, for: Bachelor of Biomedicine, Bachelor of Commerce, Bachelor of Design, Bachelor of Fine Arts (Acting), Bachelor of Fine Arts (Animation), Bachelor of Fine Arts (Dance), Bachelor of Fine Arts (Film and Television), Bachelor of Fine Arts (Music Theatre), Bachelor of Fine Arts (Production), Bachelor of Fine Arts (Screenwriting), Bachelor of Fine Arts (Theatre), Bachelor of Fine Arts (Visual Art), Bachelor of Music, Bachelor of Science.

Can I rate MECM20015?

Yes. If you've taken it, rate it anonymously on this page (difficulty, workload, marking, would you recommend it) and leave a tip for next year's students. Averages show once 3 students have rated it; tips are checked before they appear.

Source: University of Melbourne Handbook 2026

Always confirm in the official Handbook.

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